by tds.stocks | Nov 1, 2021 | Connected Commerce, Success Stories
Note: The Path to Purchase Institute named this campaign “Best Digital Media Activation” in its first OmniShopper Awards program this fall. PROBLEM TO SOLVE Henkel’s ‘all blue brand laundry detergent was losing its identity with shoppers and retailers...
by tds.stocks | Nov 1, 2021 | Connected Commerce, Success Stories
Award: Conducted in 2020, this campaign earned the Path to Purchase Institute’s OmniShopper Award for Best In-Store Digital Media Activation in November 2021. PROBLEM TO SOLVE The Sam’s Club team at then-Nestle Waters (now BlueTriton Brands) came to the agency...
by tds.stocks | Oct 29, 2021 | Connected Commerce, Organizational Excellence
By Rob Rivenburgh, The Mars Agency Over the past several years, our industry began using the term “Omnicommerce” to describe what we do. It’s a helpful term, loaded with the notion that people can shop from anywhere and, as a result, all media is becoming shoppable....
by tds.stocks | Oct 24, 2021 | Connected Commerce, Success Stories
With e-commerce now a standard shopping tool for all product categories in every retail channel, the need to provide consumers with seamlessly integrated brand experiences has become more important than ever. Yet function-specific organizational structures and rigid...
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