by tds.stocks | Oct 27, 2021 | Ecommerce, Retail Media
You can debate about the relative effectiveness of digital media for “upper funnel” vs. “lower funnel” marketing objectives all day long. But there is no argument over the distinct advantage that retail media has over mainstream channels through its ability to...
by tds.stocks | Oct 25, 2021 | Ecommerce, Retail Media
By John Willkom, SVP, eCommerce, The Mars Agency On Wednesday afternoon, Snap Inc., or “Snapchat,” as the kids call it, announced quarterly earnings. Already richly valued, the stock got absolutely hammered after hours, falling as much as 30%. And while investors ran...
by tds.stocks | Oct 22, 2021 | Ecommerce, Retail Media
The significance of ecommerce for CPG brands has been catapulted into the future and will continue to grow due to shifting shopper behaviors that focus on the ease, convenience and immediacy provided by online shopping, according to Kat Ussery, Director of Emerging...
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