by tds.stocks | Nov 1, 2021 | Connected Commerce, Success Stories
Note: The Path to Purchase Institute named this campaign “Best Digital Media Activation” in its first OmniShopper Awards program this fall. PROBLEM TO SOLVE Henkel’s ‘all blue brand laundry detergent was losing its identity with shoppers and retailers...
by tds.stocks | Nov 1, 2021 | Connected Commerce, Success Stories
Award: Conducted in 2020, this campaign earned the Path to Purchase Institute’s OmniShopper Award for Best In-Store Digital Media Activation in November 2021. PROBLEM TO SOLVE The Sam’s Club team at then-Nestle Waters (now BlueTriton Brands) came to the agency...
by tds.stocks | Oct 30, 2021 | Insights & Measurement, Retail Intelligence
By Theresa Lyons, SVP-Strategic Planning, The Mars Agency Note: The following analysis was originally presented as a session at the Path to Purchase Institute’s Shopper Insights & Measurement Forum in September 2021. As curbside pickup and home delivery of...
by tds.stocks | Oct 29, 2021 | Connected Commerce, Organizational Excellence
By Rob Rivenburgh, The Mars Agency Over the past several years, our industry began using the term “Omnicommerce” to describe what we do. It’s a helpful term, loaded with the notion that people can shop from anywhere and, as a result, all media is becoming shoppable....
by tds.stocks | Oct 27, 2021 | Ecommerce, Retail Media
You can debate about the relative effectiveness of digital media for “upper funnel” vs. “lower funnel” marketing objectives all day long. But there is no argument over the distinct advantage that retail media has over mainstream channels through its ability to...
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